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Placer County to Launch New Prescription Drug Savings Program

September 09, 2010

The Placer County Health and Human Services Department and Financial Marketing Concepts Inc., (FMC) have launched a free discount prescription card.

The new Coast2Coast Rx card will allow all county residents, regardless of income, age, or health status to participate in the program, which has saved cardholders an average of 45% in 2010 on the cost of prescription drugs. Even pets and family members living outside the county are able to take part in the program. The Rx card will be distributed free of charge and may be used at all pharmacy chains and most independent pharmacies in Placer County and includes over 60,000 drugs in its formulary.

“With healthcare costs on the rise, prescription drug discounts will help ease some of the financial burdens county families are facing at a time when they need it the most,” said Richard J. Burton, M.D., M.P.H. – Placer County Health Officer and Director of Health and Human Services. There are no eligibility requirements so the Rx card is expected to have a sizeable impact on uninsured residents, residents facing high insurance deductibles and will allow savings for persons in need of prescriptions not covered by their current plans.

Providing savings for residents through the Rx program will come at no expense to the County. Besides the discounts on prescriptions, the card also provides 50% to 80% discounts for lab and imaging tests so uninsured residents will be able to save even more money on their healthcare costs for these services.

“FMC is proud to assist residents of Placer County to save money on the cost of their prescriptions,” said Martin Dettelbach, Chief Marketing Officer of FMC.

The Coast2Coast Rx card will be available for residents at most participating pharmacies and Placer County Health and Human Services offices. Residents will also be able to print the Rx card, check their prescription prices and view the nearest participating locations at

The Coast2Coast Rx card will provide residents with a valuable tool to help maintain their health and wellbeing at an affordable cost.