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North Lake Tahoe

Lake Tahoe, CA: 57°F

Photo flyer with information about how to participate in updating of North Lake Tahoe Tourism Master Plan

County Executive Office

The Placer County Executive Office operates a satellite office in Lake Tahoe. This office is responsible for providing many services for Tahoe residents, visitors, and local businesses. The County Executive Office at Tahoe also provides assistance on a variety of projects and programs in the Tahoe area, including those led by other county departments, such as the Department of Public Works, Community Development Resources Agency, Facility Services, and the Successor Agency.

The Tahoe CEO office is managed by Jennifer Merchant, Deputy CEO-Tahoe.

Jennifer Merchant

The County Executive Office in Tahoe is tasked with developing and managing an annual contract with the North Lake Tahoe Resort Association for the provision of tourism-related services. The contract calls for implementation of annual marketing plans, visitor information services, and development of recommendations to the county on transit and other visitor-serving infrastructure projects. The contract is funded with a portion of the Transient Occupancy Tax collected in eastern Placer County.

In addition, the Tahoe office manages projects, programs and other issues with external agencies in the Tahoe area. This includes regular interface with local government elected officials and key staff, as well as those with state, federal and regional agencies, such as the Tahoe Regional Planning Agency(TRPA).

4/14/2015 Participate in updating the Lake Tahoe Region Bike and Pedestrian Plan 

The Tahoe Metropolitan Planning Organization is updating the Lake Tahoe Region Bike and Pedestrian Plan. TMPO will hold a Community Workshop about the plan update on April 16, 2015 from 5:30 -7:30 at Kings Beach Elementary. If you can't attend the workshop you can still contribute to the plan update by completing a survey.  For more information and access to the survey, visit TMPO's website.

4/2/2015 Public input needed on potential Kings Beach State Recreation Pier Improvements 

California State Parks and the California Tahoe Conservancy are seeking input on the potential reconstruction of the public pier at the Kings Beach State Recreation Area.  A public workshop was held on Wednesday, April 2, 2015 at the North Tahoe Event Center to receive input, but there's still time to share your thoughts.

For those who were unable to attend the workshop, comments may be submitted via email through April 20th to  Please consider these questions when submitting comments:

  • Who are the potential user groups at the State Recreation area and what are their access needs related to an expanded pier?
  • What pier design features are important to meet user needs?
  • Where should an expanded pier be located along the beach to maximize benefits and minimize impacts?

For more information, please visit the California Tahoe Conservancy's website.

4/1/2015 Economic Development Incentives Report for North Lake Tahoe Town Centers

Economic Planning Systems has finalized a report on Incentives for Economic Development in North Lake Tahoe Town Centers. The Board of Supervisors commissioned the report to analyze roadblocks to investment and make recommendations about policies, financing, and land use as incentives

A Business Plan will be developed to provide a roadmap to fulfill the report’s recommendations, including development of specific parameters for return on investment for the County.

Download Report   View Presentation

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