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Agricultural Marketing Program Approved

March 14, 2012

The Placer County Agricultural Commissioner, Joshua P. Huntsinger, today brought an item before the Board of Supervisors to select a contractor who will do agricultural marketing for Placer County.

After a competitive recruitment process, the County Agricultural Department assembled a diverse evaluation panel and Merlot Marketing of Sacramento was selected from 10 applicants. The Board of Supervisors has approved the $79,995 contract, which will run from March 13, 2012 until June 30, 2013.

“Agriculture in Placer County is a $65 million a year industry,” said Huntsinger. “Our goal is to assist farmers in remaining profitable and increase their sales. This is a significant boost to our economy.”

Merlot Marketing will work with agricultural organizations, as well as individual farmers and ranchers to promote local products and events that feature those products. The marketing effort will use local, regional and national media to tout the benefits and uniqueness of Placer County-grown produce and products made from that produce.

The marketing program, which began in 2001, continued annually until 2009, when difficult economic times forced its suspension. The Board of Supervisors approved funding for the program for fiscal year 2011-2012. The Agricultural Commissioner worked with the agricultural community last year to put together a new program that benefits the county’s farmers and ranchers.