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Ironman Lake Tahoe and Tour de Tahoe Provide Economic Boost

July 26, 2013

Two upcoming September events in the Lake Tahoe Basin gained the support of the Placer County Board of Supervisors this week when the Board passed resolutions in support of both the Ironman Lake Tahoe and the Tour de Tahoe.  

 
 Ironman Lake Tahoe competitors will begin their race with a 2.4-mile swim in the waters off Kings Beach.
The Ironman triathlon will bring 2,500 competitors to the inaugural North Shore event on Sept. 22. The Ironman event will focus international attention on Lake Tahoe. The 11th Annual 72-mile Tour de Tahoe will take place on Sept.8, and is billed as the “Ride to Cure Diabetes.” Funds generated from this bike ride will benefit the Juvenile Diabetes Research Foundation.  

“Since Squaw Valley put Lake Tahoe on the map with the 1960 Winter Olympics, the area has been a draw for those seeking summer and winter recreation and for those who simply want to enjoy its alpine beauty,” said Supervisor Jennifer Montgomery, whose 5th District encompasses Placer County’s portion of Lake Tahoe. “These two events will boost local business in the traditional ‘slow season’ and will help raise awareness about the crown jewel of the Sierra, benefitting Lake Tahoe itself in the long term.”

Both events will bring an economic boost to the area. For the Ironman, in addition to the 2,500 participants who will swim, bike and run in the competition, an estimated 7,000 to 10,000 additional visitors will stay five or six days for the event. This translates to $8 million and $15 million in spending on restaurants, lodging, retail and other activities, primarily on the North Shore. The Tour de Tahoe is a recreational ride with about 1,800 bicyclists who will ride the 72 miles to circle the lake. Beginning and ending on the South Shore, the event will also generate economic activity to the area. In addition to the bicyclists, an estimated 5,000 or more family members and friends are expected to come to Lake Tahoe for the event.

Ironman races take place around the globe and securing the event on the North Shore is a prestigious accomplishment. The Ironman Lake Tahoe race is a full-length triathlon with competitors completing a 2.4-mile swim in the waters off Kings Beach, completing a 112-mile bicycle course that travels along Lake Tahoe, continues along the Truckee River corridor into Truckee, and then returns to the lake over the 7,200-foot Brockway summit for a Squaw Valley finish. The final leg of the race, a 26.2-mile run, will again take competitors on the Truckee River corridor but on the bike path before returning to finish in Squaw Valley.

The Ironman Lake Tahoe race offers $75,000 in prize money and 50 top finishers will qualify for the October, 2014 Ironman World Championship in Hawaii. For more information about the Ironman Lake Tahoe and other Ironman competitions, click on this link: IRONMAN. For information on the Tour de Tahoe, click this link: TOUR.

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