Placer County Approves Contract with North Lake Tahoe Resort Association for North Lake Tahoe Services

Published on June 22, 2016

Placer County will continue to partner with The North Lake Tahoe Resort Association to provide tourism and development programs in North Lake Tahoe, after the county board of supervisors on Tuesday approved a contract for $5.64 million.

The contract funds NLTRA’s continued efforts on Placer County’s behalf to promote tourism and provide guidance on transportation and infrastructure project expenditures in North Lake Tahoe.
The NLTRA serves to help enhance the built environment in North Lake Tahoe communities and benefit business through efforts that enhance the economic, environmental, recreational and cultural climate of the area.

The contract amount will fund NLTRA administrative costs, direct marketing of the North Lake Tahoe region, program research, visitor information and various infrastructure projects through transient occupancy tax funds collected in eastern Placer County.
The NLTRA’s marketing department will continue to focus on increasing lodging stays during the week and during the months of June and September, as well as increasing the number of visitors arriving by air and the number of conferences and meetings held in North Lake Tahoe.
The contract amount is 7 percent less than last year, reflecting a transfer of responsibility to Placer County for direct public transportation operations, rather than a reduction in services to North Lake Tahoe. TOT allocations for services in the North Lake Tahoe have increased from last year.