Placer County Regions Business Retention and Expansion Program
Sponsored by the Placer County Economic Development Board
The Placer County Business Retention and Expansion Program is about building business ecosystems that thrive and enhance resiliency.
- Harness the information to track trends for developing and implementing strategies that strengthen businesses, industry sectors, and the business linkages and supply chains.
- Further develop Placer's network of resources and organizations to further engage private-public partnerships supported by the Placer County Economic Development Board.
Business Retention & Expansion (BR&E) is an economic development strategy of proactively connecting with existing businesses to understand and respond to local business needs.
Placer County recognizes that thriving communities need to be economically successful. Communities with an active and sustained economic development strategy will plant seeds of success locally and regionally—and BR&E should be part of that equation. Over time, a quality and targeted BR&E program improves the business operating climate, ensures competition remains healthy, provides quality jobs and employment opportunities and assists in stabilizing the economy.
Placer County's BR&E program engages the broader community in developing comprehensive business retention and expansion planning, which in turn helps businesses stay, grow and become more committed to the community. Engagement with the community involves education, training and providing research for each community, thus building upon their ability to assess opportunities, understand local/regional resources and issues that impact their local and regional economies.
Existing businesses and the local workforce are key “barometers” of a community’s economic health (as a place to live, work and play). Research shows that small businesses are the major drivers of job growth. In Placer County, 94 percent of all existing businesses employ less than 100 people. They are the often-overlooked growth machine of the state—and the ones most likely to add new jobs to their portfolio. BR&E is intended to help focus the energies of community stakeholders on the economic assets that already exist in their cities, counties, and regions, making them stronger and more resilient over time.