Placer County Regions Business Retention and Expansion Program 

Sponsored by the Placer County Economic Development Board 

The Placer County Business Retention and Expansion Program is about building business ecosystems that thrive and enhance resiliency. The pandemic has been an unprecedented shock to local, state, national, and global economies.

This program is a first-of-its-kind and intended to build a focused county-wide collaboration network in Placer County whereby data is developed and shared to better understand, predict and forecast business conditions, challenges, successes, and opportunities.

This will then be leveraged with Placer's outstanding industry, education, non-profit, and business organizations to support and assist businesses of all sizes in their quest to grow and prosper in Placer County.

Foundational Goals of the Program:

  • Assist and promote growth by providing meaningful information to help business decision-making.
  • Harness the information to track trends for developing and implementing strategies that strengthen businesses, industry sectors, and the business linkages and supply chains.
  • Further develop Placer's network of resources and organizations to further engage private-public partnerships supported by the Placer County Economic Development Board
  1. Overview
  2. Why is BRE Important?
  3. Contact Us

Business Retention & Expansion (BR&E) is an economic development strategy of proactively connecting with existing businesses to understand and respond to local business needs. 

Placer County recognizes that thriving communities need to be economically successful. Communities with an active and sustained economic development strategy will plant seeds of success locally and regionally—and BR&E should be part of that equation. Over time, a quality and targeted BR&E program improves the business operating climate, ensures competition remains healthy, provides quality jobs and employment opportunities and assists in stabilizing the economy.

Placer County's BR&E program engages the broader community in developing comprehensive business retention and expansion planning, which in turn helps businesses stay, grow and become more committed to the community. Engagement with the community involves education, training and providing research for each community, thus building upon their ability to assess opportunities, understand local/regional resources and issues that impact their local and regional economies. 

BRE Flyer