Vision: Foster a community that understands, respects, and supports individuals impacted by Alzheimer’s disease and related dementias.  

Mission: The Placer County Healthy Brain Initiative will ensure that all residents with dementia, related cognitive impairments, and their caregivers have access to the necessary supports and resources so they may remain independent and fulfilled in their community.  

PCHBI is a program funded by the California Department of Public Health (CDPH) with the primary goal of creating dementia-friendly communities within Placer County. A dementia-friendly community is one where individuals living with Alzheimer’s disease and their care partners feel respected, understood, valued, and remain independent in a community of their choosing for as long as possible. 

Objective 1: Create one (1) widespread public awareness media campaign to reduce the stigma associated with Alzheimer’s disease and promote community services in Placer County. 

Objective 2: Increase the number of individuals who are aware of and/or seek out regular cognitive assessments by providing strategic education on the warning signs of Alzheimer's disease and the importance of early detection. 

Objective 3: In partnership with enforcement agencies within Placer County, implement Project Lifesaver to protect and support individuals living with Alzheimer’s disease who are most likely to wander. 

Objective 4: Implement and/or expand at least one (1) dementia-friendly micro-transit program. 

To learn more about the PCHBI goals, refer to the Placer County Healthy Brain Initiative Community Action Plan.