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Business Retention and Expansion Data
Five-Part BRE Process
Evaluate
- Placer County Economic Development Board: Determine what industries or businesses might be targeted and work with staff to develop a survey for businesses to complete.
- Ensure previous and current stakeholder/partner work and processes are not duplicated to the extent possible: Some organizations implement business walks, this BRE program should work in concert with those efforts and add value
- Leverage tools and data: Ensure data from sources such as Beacon Economics, EDD, and others are kept up-to-date to assist in tracking trends and forecasting where appropriate
Engage
- Organize and regroup region teams: Discuss SWOT, update business lists, network and connect resources and tools, plan meetings, focus groups, forums
- Promote BRE Program: Information about the BRE program will be shared through a variety of media outlets selected by the taskforce
Survey
- Distribute Questionnaires: Surveys will be sent out to each of the businesses selected for the BRE effort
- Conduct Site Visits: Selected businesses will be contacted to conduct site visits to ensure thorough business participation
Analyze
- Enter and Analyze Response Data: Both quantitative data (from the online surveys) and qualitative data (from the site visits) will be entered into the software program and analyzed
- Identify and Address Red Flags: Information items collected from the surveys and during site visit interviews that raise “green flags” and “red flags” will be addressed. The Economic Development Board will determine which specific strategies to use to address issues and enhance strengths
Report
- Prepare Report on the BRE Program: A brief report will be written by staff to identifying areas of strength as well as specific areas of concern revealed during the current year program work (about supporting existing businesses/industries in the community)
- Communicate Results: Results will be shared with the public in a well-publicized community forum, by the media, or via any other appropriate outlets that the Economic Development Board designates