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September 22, 2021, 12:00 PM - 1:00 PM @ Fine-Tuning Your Marketing Strategy to Come Back Stronger and More Focused Post Pandemic– A Three Part Series. As we move into a post-pandemic economy, many businesses have both successfully pivoted as well as continue to work hard at recovering from the pandemic by implementing new digital marketing strategies, launching ecommerce sites, conducting virtual meetings and events and attending networking and conference sessions via teleconferencing or by video. During this three-part webinar series, we will build on these strategies and discuss how businesses are balancing digital marketing with traditional promotional and advertising tactics; answer the question – “Is your business ready to come online?” and outline the 10 “must have” digital marketing tools and platforms business should consider for building brand awareness, driving sales and providing stellar customer services post pandemic and beyond.
Part II:
Taking Your Business On-line – Are You Ready to Take the Next Step? Selling online can be a powerful opportunity for many businesses to increase sales and reach new customers. During the pandemic all types of companies, small and large, have successfully pivoted to conduct business virtually including adding social commerce, e-commerce, delivery services, virtual meetings, networking events, and even offering health and wellness classes --all online. Making the shift to an online sales strategy and adding it to your current business model can feel overwhelming. Not only knowing where to start, what platform to use, and how to find the time to do manage it all are often the barriers that keep a business from taking the next step. During this webinar, we hope to breakdown some of those barriers by discussing:
- How to get started when deciding to move all and/or some of your business online.
- The various platforms that are available for conducting sales online including ecommerce, social commerce, Etsy, Artsy, Amazon, eBay, Shopify, and the list goes on.
- The 10 steps to follow when implementing an ecommerce plan.
September 20th 12:00 -1:00PM
September 22nd 12:00-1:00PM
September 24th 12:00-1:00PM
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September 22, 2021, 12:00 PM - 1:00 PM @ Resetting Your Marketing Strategy for 2022 -- Balancing Digital Marketing with Traditional Advertising. This powerful webinar will discuss the importance of redefining your marketing goals, updating objectives and outlining priorities so you are prepared and ready for a successful 2022. Over the hour, we will explore how to balance the digital strategies you may have implemented over the last year and half with those tactics focused at promoting your products and services through traditional channels and discuss the importance of aligning your marketing plan to reach both your existing customers as well as fostering new audiences using all of the tools in your marketing toolbox.
Wednesday, September 22nd 12-1PM
Taking Your Business On-line – Are You Ready to Take the Next Step? Selling online can be a powerful opportunity for many businesses to increase sales and reach new customers. During the pandemic all types of companies, small and large, have successfully pivoted to conduct business virtually including adding social commerce, e-commerce, delivery services, virtual meetings, networking events, and even offering health and wellness classes --all online. Making the shift to an online sales strategy and adding it to your current business model can feel overwhelming. Not only knowing where to start, what platform to use, and how to find the time to do manage it all are often the barriers that keep a business from taking the next step. During this webinar, we hope to breakdown some of those barriers by discussing:
- How to get started when deciding to move all and/or some of your business online.
- The various platforms that are available for conducting sales online including ecommerce, social commerce, Etsy, Artsy, Amazon, eBay, Shopify, and the list goes on.
- The 10 steps to follow when implementing an ecommerce plan.
General Session 9/20/2112:00 PM- 1:00 PM
)Session #2 9/22/2112:00 PM- 1:00 PM
Session #3 9/24/2112:00 PM- 1:00 PM
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September 22, 2021, 3:30 PM - 5:00 PM @ This incubator is for the mobile-curious! It will empower entrepreneurs with the information and resources they need to understand the many facets of starting a successful mobile food business. Attendees will leave the series with the scope of knowledge they need to advance to the next step - developing a business plan and starting the business. Incubator includes five sessions, and attendees are highly encouraged to attend all for the maximum learning benefit.
Sep 13, 2021 03:30 PM
Sep 15, 2021 03:30 PM
Sep 20, 2021 03:30 PM
Sep 22, 2021 03:30 PM
Sep 27, 2021 03:30 PM
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September 23, 2021, 2:00 PM - 4:00 PM @ Join restaurateur and SBDC Restaurant Program advisor Germain Michel as he brings valuable key insights on food industry management.
Understanding daily tasks such as reservations set up, creating a food and beverage menu, staff and suppliers management are just a few of the topics he will cover.
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September 23, 2021, 6:00 PM @ Interested in learning about marketing? Here’s your chance.
Join us for this educational webinar to learn the fundamental principles of marketing and how best to apply those principles to empower you to create your own marketing efforts for your small business.
We’ll teach the building blocks of marketing including:
- Gaining insight into an overview of processes
- Understanding the competitive landscape
- Identifying the consumer target audience including positioning
- Learning the classic 4P's to develop the Marketing Plan
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September 24, 2021, 11:00 AM - 12:00 PM @ Join the Northern California Small Business Development Center, as we update you on the new California Relief Grant rounds. Presented by: Mike Balstad, Regional Advisor – NorCal SBDC Regional Programs.
This webinar will cover the following:
· The Grant Program
· Eligibility Requirements
· What the Funding Can Be Used For
· The Application
· Required Documents
· Who to Contact for Assistance
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September 24, 2021, 12:00 PM - 1:00 PM @ Fine-Tuning Your Marketing Strategy to Come Back Stronger and More Focused Post Pandemic– A Three Part Series. As we move into a post-pandemic economy, many businesses have both successfully pivoted as well as continue to work hard at recovering from the pandemic by implementing new digital marketing strategies, launching ecommerce sites, conducting virtual meetings and events and attending networking and conference sessions via teleconferencing or by video. During this three-part webinar series, we will build on these strategies and discuss how businesses are balancing digital marketing with traditional promotional and advertising tactics; answer the question – “Is your business ready to come online?” and outline the 10 “must have” digital marketing tools and platforms business should consider for building brand awareness, driving sales and providing stellar customer services post pandemic and beyond.
Part III: The 10 “Must Have” Digital Marketing Tools for Business Success. If not prior to the pandemic, most businesses are now embracing digital technology as an effective way to communicate with their customers, promote their services, and sell their products directly online. With the array of digital tools and social media platforms available, business often struggle maintaining an effective digital marketing strategy with so many options. The final webinar in this 3-part series will take a deep-dive into the top 10 digital marketing tools businesses are using to reach their audience, strengthen their business' brand and generate revenue — all virtually.
**You will be emailed the Zoom link prior to the start of the workshop**
September 20th 12:00 -1:00PM
September 22nd 12:00-1:00PM
September 24th 12:00-1:00PM
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September 27, 2021, 3:30 PM - 5:00 PM @ This incubator is for the mobile-curious! It will empower entrepreneurs with the information and resources they need to understand the many facets of starting a successful mobile food business. Attendees will leave the series with the scope of knowledge they need to advance to the next step - developing a business plan and starting the business. Incubator includes five sessions, and attendees are highly encouraged to attend all for the maximum learning benefit.
Sep 13, 2021 03:30 PM
Sep 15, 2021 03:30 PM
Sep 20, 2021 03:30 PM
Sep 22, 2021 03:30 PM
Sep 27, 2021 03:30 PM
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September 28, 2021, 10:30 AM - 12:00 PM @ Join us for this class that will cover critical information for anyone interested in buying real estate, especially for small business owners looking to secure their long term future by owning their property, plant and equipment.
Steve Roth is the Lending Specialist at the NorCal SBDC Finance Center and loves helping people raise capital, increase their profits, develop new products and markets, and create a secure future for themselves and their families. He has spent the majority of his career in the venture capital and private equity industry, gaining experience in areas such as financial management, treasury, raising capital, and general management.
While finance is his primary job function, Steve also enjoys wine, food, cooking, and his seven very active grandsons.
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September 28, 2021, 1:00 PM - 2:30 PM @ Join us for this 3-part HR series. California doesn’t require employers to have employee handbooks for their businesses. If you do have one, make sure it’s up-to-date, accurate, and reflects the culture, look, and feel of your organization.
Policies and procedures are more than just rules to follow. How you communicate them can produce long-lasting impressions and protections for you and your employees.
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September 28, 2021, 3:00 PM - 4:30 PM @ Join us for this two - part webinar course that will help jump start entrepreneurs on launching a Cottage Foods business. From creative decisions to legal requirements, this course covers topics you need to know to successfully initiate your home-based business.
-What are Cottage Foods? A subset of artisan foods, local and regional by nature
-The legal requirements from permitting and licensing
-Define your product, goal setting and branding
-What to consider with packaging, sales and delivery
-Food trends and finding your market
-Create an online presence
-Promote and connect with buyers and customers
-Maximize your online and social media visibility with tips and insights from our team
Sep 28, 2021 03:00 PM
Sep 30, 2021 03:00 PM
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September 28, 2021, 5:00 PM - 7:00 PM
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September 30, 2021, 3:00 PM - 4:30 PM @ Join us for this two - part webinar course that will help jump start entrepreneurs on launching a Cottage Foods business. From creative decisions to legal requirements, this course covers topics you need to know to successfully initiate your home-based business.
-What are Cottage Foods? A subset of artisan foods, local and regional by nature
-The legal requirements from permitting and licensing
-Define your product, goal setting and branding
-What to consider with packaging, sales and delivery
-Food trends and finding your market
-Create an online presence
-Promote and connect with buyers and customers
-Maximize your online and social media visibility with tips and insights from our team
Sep 28, 2021 03:00 PM
Sep 30, 2021 03:00 PM
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