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September 22, 2021
12:00 PM - 1:00 PM
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3-Part Series:Fine-Tuning Your Marketing Strategy to Come Back Stronger & More Focused: Part 2 of 3, Presesented by the SBDC

Wednesday, September 22, 2021

Fine-Tuning Your Marketing Strategy to Come Back Stronger and More Focused Post Pandemic– A Three-Part Series.  As we move into a post-pandemic economy, many businesses have both successfully pivoted as well as continue to work hard at recovering from the pandemic by implementing new digital marketing strategies, launching e-commerce sites, conducting virtual meetings and events, and attending networking and conference sessions via teleconferencing or by video.  During this three-part webinar series, we will build on these strategies and discuss how businesses are balancing digital marketing with traditional promotional and advertising tactics; answer the question – “Is your business ready to come online?” and outline the 10 “must-have” digital marketing tools and platforms business should consider for building brand awareness, driving sales and providing stellar customer services post-pandemic and beyond.

Part II:  

Taking Your Business Online – Are You Ready to Take the Next Step? Selling online can be a powerful opportunity for many businesses to increase sales and reach new customers. During the pandemic all types of companies, small and large, have successfully pivoted to conduct business virtually including adding social commerce, e-commerce, delivery services, virtual meetings, networking events, and even offering health and wellness classes --all online.  Making the shift to an online sales strategy and adding it to your current business model can feel overwhelming.  Not only knowing where to start, what platform to use, and how to find the time to do manage it all are often the barriers that keep a business from taking the next step. During this webinar, we hope to breakdown some of those barriers by discussing:

  • How to get started when deciding to move all and/or some of your business online.
  • The various platforms that are available for conducting sales online including e-commerce, social commerce, Etsy, Artsy, Amazon, eBay, Shopify, and the list goes on.
  • The 10 steps to follow when implementing an eCommerce plan.

September 20th 12:00 -1:00PM
September 22nd 12:00-1:00PM
September 24th 12:00-1:00PM