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September 22, 2021
12:00 PM - 1:00 PM
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Taking Your Business Online – Are You Ready to Take the Next Step? 3-Part Series, Part 1 of 3: Presented by the SBDC

Wednesday, September 22, 2021

Resetting Your Marketing Strategy for 2022  -- Balancing Digital Marketing with Traditional Advertising.  This powerful webinar will discuss the importance of redefining your marketing goals, updating objectives, and outlining priorities so you are prepared and ready for a successful 2022.  Over the hour, we will explore how to balance the digital strategies you may have implemented over the last year and a half with those tactics focused at promoting your products and services through traditional channels and discuss the importance of aligning your marketing plan to reach both your existing customers as well as fostering new audiences using all of the tools in your marketing toolbox.

Wednesday, September 22nd, 12-1 PM
Taking Your Business Online – Are You Ready to Take the Next Step? 
Selling online can be a powerful opportunity for many businesses to increase sales and reach new customers. During the pandemic all types of companies, small and large, have successfully pivoted to conduct business virtually including adding social commerce, e-commerce, delivery services, virtual meetings, networking events, and even offering health and wellness classes --all online.  Making the shift to an online sales strategy and adding it to your current business model can feel overwhelming.  Not only knowing where to start, what platform to use, and how to find the time to do manage it all are often the barriers that keep a business from taking the next step. During this webinar, we hope to breakdown some of those barriers by discussing:

  • How to get started when deciding to move all and/or some of your business online.
  • The various platforms that are available for conducting sales online including e-commerce, social commerce, Etsy, Artsy, Amazon, eBay, Shopify, and the list goes on.
  • The 10 steps to follow when implementing  an ecommerce plan.

General Session     9/20/2112:00 PM- 1:00 PM 

Session #2               9/22/2112:00 PM- 1:00 PM

Session #3                9/24/2112:00 PM- 1:00 PM