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Successful business owners understand that marketing takes more than placing an ad in the newspaper and posting on social media.  Today, savvy entrepreneurs rely on a wide variety of techniques to reach their customers and increase sales.

Marketing Campaign: An organized course of action to promote and sell a product or service.

This class is tailored for businesspeople who feel overwhelmed by technology but are ready to modernize their marketing skills. The course provides detailed, step-by-step instructions on how to use an array of tools to help plan and deliver a thoughtful marketing campaign.  By the end of the course, students who have completed their assignments will have an actionable marketing plan and everything in place to launch their campaign.

Step-By-Step Instructions Include

• Setting goals and objectives
• Creating a marketing budget
• Establishing milestones
• Reaching new audiences
• Building a one-page website
• Creating a story for your campaign
• Creating an email list
• Sending out newsletters
• Using images and graphics
• Gaining free media exposure

Free, one-to-one assistance is available to students who sign up in advance through the SBDC

General Session      11/04/21         9:30 AM         - 11:30 AM (PDT)     

Session #2                11/11/21         9:30 AM         - 11:30 AM (PST)     

Session #3                11/18/21         9:30 AM         - 11:30 AM (PST)