November 4, 2021
Step by Step Marketing Campaign 3-Part Series (Part 1 of 3): Presented by the SBDC
Thursday, November 4, 2021
Successful business owners understand that marketing takes more than placing an ad in the newspaper and posting on social media. Today, savvy entrepreneurs rely on a wide variety of techniques to reach their customers and increase sales.
Marketing Campaign: An organized course of action to promote and sell a product or service.
This class is tailored for businesspeople who feel overwhelmed by technology but are ready to modernize their marketing skills. The course provides detailed, step-by-step instructions on how to use an array of tools to help plan and deliver a thoughtful marketing campaign. By the end of the course, students who have completed their assignments will have an actionable marketing plan and everything in place to launch their campaign.
Step-By-Step Instructions Include
- Setting goals and objectives
- Creating a marketing budget
- Establishing milestones
- Reaching new audiences
- Building a one-page website
- Creating a story for your campaign
- Creating an email list
- Sending out newsletters
- Using images and graphics
- Gaining free media exposure
Free, one-to-one assistance is available to students who sign up in advance through the SBDC
General Session 11/04/21 9:30 AM - 11:30 AM (PDT)
Session #2 11/11/21 9:30 AM - 11:30 AM (PST)
Session #3 11/18/21 9:30 AM - 11:30 AM (PST)