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This brand-new Marketing webinar for 2022 is built on Steve Roth’s 40+ years in consumer and industrial marketing, brand development, market research, and reaching customers through all types of media from television and radio, to print, the web, and social media. This webinar focuses on understanding and identifying the businesses’ core users, its Heavy User Group, and building a marketing strategy to speak with those people and building a relationship.

This webinar is a must for anyone interested in learning how to build a long-term competitive advantage versus competition through Marketing.