July 19, 2023
Webinar: Digital Marketing Hour: LinkedIn 101: How to Master Profile Basics, Presented by Sierra SBDC
Wednesday, July 19, 2023
LinkedIn is no longer an online resume – it’s your digital reputation. In today’s digital world, networking online is just as important as cultivating in-person connections, and LinkedIn is the most important social media channel for professionals in any field including volunteering, working part-time or just wanting to maintain your professional image. Your LinkedIn profile is often the first or second Google search result when someone searches for you online and if you don’t have a LinkedIn profile today, it is very noticeable. During this webinar, we will cover the basics of creating a profile, LinkedIn messages, search features, connecting with colleagues, asking for recommendations and joining groups.
With the array of digital tools and social media platforms available, businesses often ask which ones should be implemented first, when will I see results and how can my company develop a meaningful digital marketing strategy with limited resources?
About the Presenter
For over two decades, Ms. Lani Lott, President of L. L. Consulting, has conducted training events, webinars and provided business advising for numerous SBDC’s across Northern and Central California addressing both operational and marketing issues such as e-commerce, social commerce, virtual networking, digital marketing, social media, business planning, market research, customer service, hospitality and tourism sector needs, retail management, assessing capitol and funding needs.