Yes, you must publish in a Placer County newspaper of general circulation, in the area you're conducting business, once a week for four consecutive weeks. The newspaper will send us a Proof of Publication. Fees vary with each newspaper. Your first publication must appear in one of the newspapers listed below within 30 days from the date you filed your Fictitious Business Name statement with the County Clerk's Office. Contact the newspaper at least one week in advance of your 30-day deadline.
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The Clerk will file any appropriately completed fictitious business name statement. Thus, there may be more than one person(s) with the same fictitious business name. However, Business and Professions Code Section 14411 states "The filing of any fictitious business name statement... shall establish a rebuttable presumption that the registrant has the exclusive right to use as a trade name the fictitious name, as well as any confusingly similar trade name, in the county in which the statement is filed, if the registrant is the first to file such a statement." Our office is not staffed to search records, but the public is welcome to come in and do a name search at no cost or search online.
Fees for Fictitious Business Name Statements are as follows: