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Tourism Master Plan Grant Guide and Application FY 2022-23 Allocation


  1. 1. Grant Guide and Information
  2. 2. Tourism Master Plan Grant Proposal Template
  7. 7. SESECTION V: ECONOMIC BENEFIT: Give your best estimate of your project’s economic impacts
  • Grant Guide and Information

    1. CountyOfPlacer_Logo_Color
    2. NLTRA Logo
    3. Capital Projects Advisory Committee (CAP Committee)

    4. Tourism Master Plan Grant Guide and Application FY 2022-23 Allocation

      The Capital Projects Advisory Committee (CAP Committee) is soliciting applications for projects that implement Tourism Master Plan (TMP) priorities and benefit communities located in eastern Placer County for the award of Placer County Transient Occupancy Tax (TOT) funds.

      The TMP was approved by the Placer County Board of Supervisors in 2015 and provides a road map for TOT investment in eastern Placer County. The TMP identifies several focus areas to support the economy of eastern Placer County and positions the region to achieve the vision of the plan through the Tier 1 and Tier 2 priorities1.

      Grant Priorities

      The Tourism Master Plan Grants Program focuses on capital projects identified in three focus areas of the TMP including Visitor Activities and Facilities, Transportation and Visitor Information2. Example projects include:

      • Trails
      • Wayfinding and interpretive signage
      • Bus shelters
      • Sidewalks and pedestrian infrastructure
      • Cultural facilities such as museums, interpretive centers, and public art

      The CAP Committee reviews grant applications and recommends projects through the County Executive Office to the Placer County Board of Supervisors. The CAP Committee, co-convened by Placer County and the North Lake Tahoe Resort Association, includes representatives of resorts, small business, residents, and visitors.

      Eligibility Information

      In order to be considered for funding, applicants must submit a complete proposal. The deadline for project proposals is Friday, October 14, 2022 by noon. All information requested in this solicitation is mandatory unless otherwise indicated. Failure to submit any required attachments or complete all required application components will make the proposal incomplete. Incomplete proposals will not be submitted to the CAP Committee to be scored or considered for funding. The proposals must include the following:

      1. Cover Sheet. (Page 5)
      2. A project Scope of Work and schedule including project completion date. (Pages 6 and 7)
      3. Explanation of the project meeting a Tier 1 or Tier 2 priority. (Page 8)
      4. Budget worksheet including the breakdown of requested funds and match requirements. (Pages 9 and 10)
      5. Economic impact of the project. (Pages 11 and 12)
      6. Letter(s) of support. (Page 14)
      7. Proof of nonprofit or legal entity status including Form 990 or letter of incorporation.

      FY 2022-23 Grant Cycle Timeline

      Please note this schedule is tentative.

      October 14, 2022 at 12pmComplete project proposals due
      Week of October 17, 2022Chair and Vice-Chair application review
      October 27, 2022CAP Committee grant application review
      November 9, 2022Applicant interviews (if requested)
      November 17, 2022Committee Deliberation/Recommendation
      January-February 2023Placer County staff brings recommendations to Board of Supervisors for final approval

      *Note - Projects approved for this grant cycle will not receive funding until after Placer County Board of Supervisors approval and execution of a grant agreement between Placer County and grantee.

      Grant Requirements

      1. Eligible organizations include 501(c) nonprofits, government agencies and for-profit companies. Project must demonstrate public benefit and consistency with TMP priorities.
      2. Project is consistent with TMP Tier 1 or Tier 2 priorities.
      3. Must be a capital project that includes a proposal to build, restore, retain or purchase any equipment, property, facilities, programs or other items, including buildings, infrastructure, information technology systems; or other equipment, that is funded on a necessarily non-repeating, or non-indefinite, basis and that is to be used for the public benefit.
      4. Projects must strengthen overall tourism economy and/or local community.
      5. Demonstrate need for infrastructure program or project.
      6. Enhance economic value and visitor experience in eastern Placer County.
      7. Clear description of how public funds will be used, including measurable results and benefits.
      8. Quantifiable goals and objectives.
      9. Secured funding or funding plan for future maintenance or ongoing operating expenses.
      10. Measurable economic return on investment.
      11. Feasibility under current regulations.
      12. Project does not directly compete with or replace private enterprise.
      13. Ten percent match (minimum requirement).

      Indirect Cost

      Applicants must provide a breakdown and justification for indirect cost charges using the budget worksheet and description on Pages 9 and 10. Indirect costs represent the expenses of doing business that are not readily identified with the project function or activity but are necessary for the general operation of the organization to conduct activities it performs.

      Land Tenure Requirements

      Applicants proposing projects on land owned by other entities must demonstrate support from the landowner. This may be achieved in a letter from the landowner. Planning proposals may be exempt if several sites are under consideration.

      Letters of Support

      All projects must include a letter(s) of support from businesses, nonprofits, government agencies and other community groups. A template is included on Page 12.

      Match Requirements

      This program requires a minimum 10 percent match of the total grant funds requested. Match requirement may be reduced for project planning, design and/or environmental review proposals. Matching funds must be used to support the proposed project and be spent during the grant term. The project match can include in-kind contributions of up to 15 percent of the total match including donated goods, facilities and volunteer services. Please see the In-Kind Contribution Form on Page 13. If the project is chosen for funding, match commitment letters from the contributing entities will be required prior to execution of the grant agreement.

      The match is calculated as a percentage of the total grant funds requested, not of the total project budget.

      Project Evaluation

      Each proposal will be ranked per the Grant Ranking Sheet included on Page 18. Please review prior to completing the grant application.

      Project Proposal

      For questions regarding the application process, please contact Lindsay Romack at [email protected].


      Review Chapter 5 in the TMP for more information on Tier 1 and Tier 2 Priorities.

      Review Chapter 5 in the TMP for more information on the focus areas.