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  1. Calendar Overlay Placer Business Resource Center (19)

Placer Business Resource Center

  1. 3-Part Series:Fine-Tuning Your Marketing Strategy to Come Back Stronger & More Focused: Part 1 of 3, Presesented by the SBDC

    September 20, 2021, 12:00 PM - 1:00 PM @

    Fine-Tuning Your Marketing Strategy to Come Back Stronger and More Focused Post Pandemic– A Three Part Series.  As we move into a post-pandemic economy, many businesses have both successfully pivoted as well as continue to work hard at recovering from the pandemic by implementing new digital marketing strategies, launching ecommerce sites, conducting virtual meetings and events and attending networking and conference sessions via teleconferencing or by video.  During this three-part webinar series, we will build on these strategies and discuss how businesses are balancing digital marketing with traditional promotional and advertising tactics; answer the question – “Is your business ready to come online?” and outline the 10 “must have” digital marketing tools and platforms business should consider for building brand awareness, driving sales and providing stellar customer services post pandemic and beyond.

    Part I:  Resetting Your Marketing Strategy for 2022  -- Balancing Digital Marketing with Traditional Advertising.  This powerful webinar will discuss the importance of redefining your marketing goals, updating objectives and outlining priorities so you are prepared and ready for a successful 2022.  Over the hour, we will explore how to balance the digital strategies you may have implemented over the last year and half with those tactics focused at promoting your products and services through traditional channels and discuss the importance of aligning your marketing plan to reach both your existing customers as well as fostering new audiences using all of the tools in your marketing toolbox.

    September 20th 12:00 -1:00PM
    September 22nd 12:00-1:00PM
    September 24th 12:00-1:00PM 

    More Details
  2. The Customer is Not Always Right: Presented by the Norcal SBDC

    September 20, 2021, 2:00 PM - 3:00 PM @

    Why the Customer is NOT Always Right ~ A new Reality Employee and Service training for Restaurant/Retail Owners and their Teams.  How COVID-19 has intensified the need for changes in customer and business relationships.

    Join Holly Stiel In this provocative class as she breaks down the valuable relationship between businesses, their customers and their teams. In this special and timely post COVID 19 message.

    This class will include:
    Best practices to attract talent: How to be the employer of choice
    What emotional currency is and how it is spent
    Tacit agreements between employers and employees
    How to win the hearts and minds of your team
    Authenticity especially when dealing with the emotions around this challenging time


    The information provided in this webinar and any supplementary materials provided are intended for educational and informational purposes only and does not constitute professional financial or legal advice. By registering for this webinar, you accept and agree to the full disclaimer available at https://zoom.asksbdc.com/SBDC_Webinar_Disclaimer and that under no circumstances shall the named parties be held liable for any claims, losses, or damages arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information. 
    Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

    More Details
  3. Food Truck & Mobile Food Incubator - 5 Part Series (Part 3 of 5): Presented by the NorCal SBDC

    September 20, 2021, 3:30 PM - 5:00 PM @

    This incubator is for the mobile-curious! It will empower entrepreneurs with the information and resources they need to understand the many facets of starting a successful mobile food business. Attendees will leave the series with the scope of knowledge they need to advance to the next step - developing a business plan and starting the business. Incubator includes five sessions, and attendees are highly encouraged to attend all for the maximum learning benefit.
    Sep 13, 2021 03:30 PM
    Sep 15, 2021 03:30 PM
    Sep 20, 2021 03:30 PM
    Sep 22, 2021 03:30 PM
    Sep 27, 2021 03:30 PM

    More Details
  4. Expansion Capital for Profitable Businesses More Than 2 Years Old: Presented by the Norcal SBDC

    September 21, 2021, 10:30 AM - 12:00 PM @

    This webinar is designed to help businesses that are profitable and with more than 2 years in active operations understand how to raise capital, equity, and debt, to facilitate future growth. 

    Steve Roth  is the Lending Specialist at the NorCal SBDC Finance Center and loves helping people raise capital, increase their profits, develop new products and markets, and create a secure future for themselves and their families. He has spent the majority of his career in the venture capital and private equity industry, gaining experience in areas such as financial management, treasury, raising capital, and general management.

    While finance is his primary job function, Steve also enjoys wine, food, cooking, and his seven very active grandsons.

    More Details
  5. Hiring Employees: First Things First 3-Part Series (1 of 3): Presented by the Norcal SBDC

    September 21, 2021, 1:00 PM - 2:30 PM @

    This is a 3-part HR Series. Hiring Employees in California? 

    In this workshop, we will help business owners comply with the law, learn about new labor laws, create good processes, and learn best practices for hiring employees. Hiring begins long before you make a job offer!

    More Details
  6. Marketing Incubator for Food Businesses-101, 5-Part Series (Part 2 of 5): Presented by the SBDC

    September 21, 2021, 5:00 PM - 7:00 PM @

    Join us for a dynamic five week interactive webinar and incubator in which food industry professionals and SBDC Restaurant Advisors will share their branding and marketing expertise to help you focus on visual and video branding.

    This hands-on incubator will help you move your marketing platform to the next level and into the future.  In the sessions, participants will:

    -Learn or get a refresher course on the fundamentals and overarching principles of marketing and branding a food business.

    -Get hands on help developing strong visuals, including photos and video for your brand.

    -Learn the fundamentals on taking great photos and producing videos that build and promote brand awareness.

    -Receive support on getting your images and videos onto social media platforms, strategically using your recently produced photography and videos to increase engagement and turn followers into customers.

    Take advantage of this one of a kind guided process!

    This will be an interactive webinar in which participants will be required to complete weekly exercises, share their work and engage with each other for a fun and informative learning experience. Participants must be SBDC Clients to attend.

    More Details
  7. 3-Part Series:Fine-Tuning Your Marketing Strategy to Come Back Stronger & More Focused: Part 2 of 3, Presesented by the SBDC

    September 22, 2021, 12:00 PM - 1:00 PM @

    Fine-Tuning Your Marketing Strategy to Come Back Stronger and More Focused Post Pandemic– A Three Part Series.  As we move into a post-pandemic economy, many businesses have both successfully pivoted as well as continue to work hard at recovering from the pandemic by implementing new digital marketing strategies, launching ecommerce sites, conducting virtual meetings and events and attending networking and conference sessions via teleconferencing or by video.  During this three-part webinar series, we will build on these strategies and discuss how businesses are balancing digital marketing with traditional promotional and advertising tactics; answer the question – “Is your business ready to come online?” and outline the 10 “must have” digital marketing tools and platforms business should consider for building brand awareness, driving sales and providing stellar customer services post pandemic and beyond.

    Part II:  

    Taking Your Business On-line – Are You Ready to Take the Next Step? Selling online can be a powerful opportunity for many businesses to increase sales and reach new customers. During the pandemic all types of companies, small and large, have successfully pivoted to conduct business virtually including adding social commerce, e-commerce, delivery services, virtual meetings, networking events, and even offering health and wellness classes --all online.  Making the shift to an online sales strategy and adding it to your current business model can feel overwhelming.  Not only knowing where to start, what platform to use, and how to find the time to do manage it all are often the barriers that keep a business from taking the next step. During this webinar, we hope to breakdown some of those barriers by discussing:

    • How to get started when deciding to move all and/or some of your business online.
    • The various platforms that are available for conducting sales online including ecommerce, social commerce, Etsy, Artsy, Amazon, eBay, Shopify, and the list goes on.
    • The 10 steps to follow when implementing  an ecommerce plan.

    September 20th 12:00 -1:00PM
    September 22nd 12:00-1:00PM
    September 24th 12:00-1:00PM 

    More Details
  8. Taking Your Business Online – Are You Ready to Take the Next Step? 3-Part Series, Part 1 of 3: Presented by the SBDC

    September 22, 2021, 12:00 PM - 1:00 PM @

    Resetting Your Marketing Strategy for 2022  -- Balancing Digital Marketing with Traditional Advertising.  This powerful webinar will discuss the importance of redefining your marketing goals, updating objectives and outlining priorities so you are prepared and ready for a successful 2022.  Over the hour, we will explore how to balance the digital strategies you may have implemented over the last year and half with those tactics focused at promoting your products and services through traditional channels and discuss the importance of aligning your marketing plan to reach both your existing customers as well as fostering new audiences using all of the tools in your marketing toolbox.

    Wednesday, September 22nd 12-1PM
    Taking Your Business On-line – Are You Ready to Take the Next Step? 
    Selling online can be a powerful opportunity for many businesses to increase sales and reach new customers. During the pandemic all types of companies, small and large, have successfully pivoted to conduct business virtually including adding social commerce, e-commerce, delivery services, virtual meetings, networking events, and even offering health and wellness classes --all online.  Making the shift to an online sales strategy and adding it to your current business model can feel overwhelming.  Not only knowing where to start, what platform to use, and how to find the time to do manage it all are often the barriers that keep a business from taking the next step. During this webinar, we hope to breakdown some of those barriers by discussing:

    • How to get started when deciding to move all and/or some of your business online.
    • The various platforms that are available for conducting sales online including ecommerce, social commerce, Etsy, Artsy, Amazon, eBay, Shopify, and the list goes on.
    • The 10 steps to follow when implementing  an ecommerce plan.

    General Session     9/20/2112:00 PM- 1:00 PM 

    )Session #2               9/22/2112:00 PM- 1:00 PM

    Session #3                9/24/2112:00 PM- 1:00 PM

    More Details
  9. Food Truck & Mobile Food Incubator - 5 Part Series (Part 4 of 5): Presented by the NorCal SBDC

    September 22, 2021, 3:30 PM - 5:00 PM @

    This incubator is for the mobile-curious! It will empower entrepreneurs with the information and resources they need to understand the many facets of starting a successful mobile food business. Attendees will leave the series with the scope of knowledge they need to advance to the next step - developing a business plan and starting the business. Incubator includes five sessions, and attendees are highly encouraged to attend all for the maximum learning benefit.
    Sep 13, 2021 03:30 PM
    Sep 15, 2021 03:30 PM
    Sep 20, 2021 03:30 PM
    Sep 22, 2021 03:30 PM
    Sep 27, 2021 03:30 PM

    More Details
  10. Intermediate Food Business Management: Presented by the Norcal SBDC

    September 23, 2021, 2:00 PM - 4:00 PM @

    Join restaurateur and SBDC Restaurant Program advisor Germain Michel as he brings valuable key insights on food industry management. 

    Understanding daily tasks such as reservations set up, creating a food and beverage menu, staff and suppliers management are just a few of the topics he will cover.



    More Details
  11. Marketing Your Business: Presented by the Norcal SBDC

    September 23, 2021, 6:00 PM @

    Interested in learning about marketing?  Here’s your chance.

    Join us for this educational webinar to learn the fundamental principles of marketing and how best to apply those principles to empower you to create your own marketing efforts for your small business.

    We’ll teach the building blocks of marketing including:

    - Gaining insight into an overview of processes
    - Understanding the competitive landscape
    - Identifying the consumer target audience including positioning
    - Learning the classic 4P's to develop the Marketing Plan

    More Details
  12. Norcal SBDC Finance Center Presents: CA Relief Grant: New Rounds 7,8,9: Presented by the Norcal SBDC

    September 24, 2021, 11:00 AM - 12:00 PM @

    Join the Northern California Small Business Development Center, as we update you on the new California Relief Grant rounds. Presented by: Mike Balstad, Regional Advisor – NorCal SBDC Regional Programs. 

    This webinar will cover the following:

    ·        The Grant Program

    ·        Eligibility Requirements

    ·        What the Funding Can Be Used For

    ·        The Application

    ·        Required Documents

    ·        Who to Contact for Assistance

    More Details
  13. 3-Part Series:Fine-Tuning Your Marketing Strategy to Come Back Stronger & More Focused: Part 3 of 3, Presesented by the SBDC

    September 24, 2021, 12:00 PM - 1:00 PM @

    Fine-Tuning Your Marketing Strategy to Come Back Stronger and More Focused Post Pandemic– A Three Part Series.  As we move into a post-pandemic economy, many businesses have both successfully pivoted as well as continue to work hard at recovering from the pandemic by implementing new digital marketing strategies, launching ecommerce sites, conducting virtual meetings and events and attending networking and conference sessions via teleconferencing or by video.  During this three-part webinar series, we will build on these strategies and discuss how businesses are balancing digital marketing with traditional promotional and advertising tactics; answer the question – “Is your business ready to come online?” and outline the 10 “must have” digital marketing tools and platforms business should consider for building brand awareness, driving sales and providing stellar customer services post pandemic and beyond.

    Part III:  The 10 “Must Have” Digital Marketing Tools for Business Success.  If not prior to the pandemic, most businesses are now embracing digital technology as an effective way to communicate with their customers, promote their services, and sell their products directly online.  With the array of digital tools and social media platforms available, business often struggle maintaining an effective digital marketing strategy with so many options.  The final webinar in this 3-part series will take a deep-dive into the top 10 digital marketing tools businesses are using to reach their audience, strengthen their business' brand and generate revenue — all virtually.

    **You will be emailed the Zoom link prior to the start of the workshop**


    September 20th 12:00 -1:00PM
    September 22nd 12:00-1:00PM
    September 24th 12:00-1:00PM 

    More Details
  14. Food Truck & Mobile Food Incubator - 5 Part Series (Part 5 of 5): Presented by the NorCal SBDC

    September 27, 2021, 3:30 PM - 5:00 PM @

    This incubator is for the mobile-curious! It will empower entrepreneurs with the information and resources they need to understand the many facets of starting a successful mobile food business. Attendees will leave the series with the scope of knowledge they need to advance to the next step - developing a business plan and starting the business. Incubator includes five sessions, and attendees are highly encouraged to attend all for the maximum learning benefit.


    Sep 13, 2021 03:30 PM
    Sep 15, 2021 03:30 PM
    Sep 20, 2021 03:30 PM
    Sep 22, 2021 03:30 PM
    Sep 27, 2021 03:30 PM

    More Details
  15. Owning and Investing in Real Estate for Small Businesses and Entrepreneurs: Presented by the Norcal SBDC

    September 28, 2021, 10:30 AM - 12:00 PM @

    Join us for this class that will cover critical information for anyone interested in buying real estate, especially for small business owners looking to secure their long term future by owning their property, plant and equipment.

    Steve Roth is the Lending Specialist at the NorCal SBDC Finance Center and loves helping people raise capital, increase their profits, develop new products and markets, and create a secure future for themselves and their families. He has spent the majority of his career in the venture capital and private equity industry, gaining experience in areas such as financial management, treasury, raising capital, and general management.

    While finance is his primary job function, Steve also enjoys wine, food, cooking, and his seven very active grandsons.

    More Details
  16. Employee Handbooks: Action Artfully Applied 3-Part Series (1 of 3): Presented by the Norcal SBDC

    September 28, 2021, 1:00 PM - 2:30 PM @

    Join us for this 3-part HR series. California doesn’t require employers to have employee handbooks for their businesses. If you do have one, make sure it’s up-to-date, accurate, and reflects the culture, look, and feel of your organization. 

    Policies and procedures are more than just rules to follow. How you communicate them can produce long-lasting impressions and protections for you and your employees.

    More Details
  17. Cottage Food - 2 Part Series (Part 1 of 2): Presented by the Norcal SBDC

    September 28, 2021, 3:00 PM - 4:30 PM @

    Join us for this two - part webinar course that will help jump start entrepreneurs on launching a Cottage Foods business. From creative decisions to legal requirements, this course covers topics you need to know to successfully initiate your home-based business.

    -What are Cottage Foods? A subset of artisan foods, local and regional by nature
    -The legal requirements from permitting and licensing
    -Define your product, goal setting and branding
    -What to consider with packaging, sales and delivery
    -Food trends and finding your market
    -Create an online presence
    -Promote and connect with buyers and customers
    -Maximize your online and social media visibility with tips and insights from our team

    Sep 28, 2021 03:00 PM
    Sep 30, 2021 03:00 PM 

    More Details
  18. Marketing Incubator for Food Businesses-101, 5-Part Series (Part 3 of 5): Presented by the SBDC

    September 28, 2021, 5:00 PM - 7:00 PM

    More Details
  19. Cottage Food - 2 Part Series (Part 2 of 2): Presented by the Norcal SBDC

    September 30, 2021, 3:00 PM - 4:30 PM @

    Join us for this two - part webinar course that will help jump start entrepreneurs on launching a Cottage Foods business. From creative decisions to legal requirements, this course covers topics you need to know to successfully initiate your home-based business.

    -What are Cottage Foods? A subset of artisan foods, local and regional by nature
    -The legal requirements from permitting and licensing
    -Define your product, goal setting and branding
    -What to consider with packaging, sales and delivery
    -Food trends and finding your market
    -Create an online presence
    -Promote and connect with buyers and customers
    -Maximize your online and social media visibility with tips and insights from our team

    Sep 28, 2021 03:00 PM
    Sep 30, 2021 03:00 PM 

    More Details