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Facebook Ads to Build Brand Awareness. No matter what type of small business you have, promoting your products and services and the value they offer your customers is always a priority. Facebook advertising is often affordable way that many businesses have found to connect with current and potential customers, build brand awareness and drive sales. During this robust one hour webinar, we will cover the different types of Facebook ads, a live demonstration of how to set up your first ad, discuss Facebook specs and offer a few tips for success.