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Tobacco Prevention Program

Placer County Tobacco Prevention Program

Our program aims to reduce the impact of tobacco on Placer County residents by educating community members on current tobacco issues, providing technical assistance, reducing exposure to secondhand smoke, and supporting the enforcement of tobacco laws and policies.

If you have any questions about tobacco control in Placer County, contact us at: awride@placer.ca.gov or 530-889-7161.

Tobacco Control Information and Resources


Placer County Tobacco Prevention Coalition

The Placer County Tobacco Prevention Coalition meets on a quarterly basis to collaborate and support the efforts of the Placer County Tobacco Prevention Program.  If you’re interested in working together on tobacco control activities, contact us at awride@placer.ca.gov or 530-889-7161.

Smoke-Free Placer County Government Center

Why Does this Matter?

Approximately 42,000 people die each year in the United States due to diseases caused by secondhand smoke. In Placer County, 1 in 6 deaths is attributed to tobacco. Implementing smoke-free ordinances not only reduces exposure to secondhand smoke, but it promotes a positive environment for County employees and for visitors and clients receiving County services.

What’s Currently Happening in Placer?

As of September 27, 2018, the Placer County Government Center in North Auburn will be smoke-free with interim Designated Smoking Areas. By June 2021, the Placer County Government Center and all remaining service areas in Placer County will become 100% smoke-free.

Additional Resources

Smoke-Free Placer County Government Center Resource Page

Smoke-Free Recreational Areas

Why Does this Matter?

Placer County is a world-wide destination for outdoor recreation, with a variety of outdoor recreational areas to utilize, including but not limited to lakes, rivers, gold panning parks, hiking trails, campgrounds, ski resorts, snowshoe trails, and beaches. With tobacco being the number one piece of litter found in recreational areas, the Placer County Tobacco Prevention Program wants to help jurisdictions implement smoke-free recreational areas to protect the residents and outdoor areas of our County.

What’s Currently Happening in Placer?

As of 2016, three cities in Placer County (Lincoln, Rocklin, and Roseville) passed smoke-free recreation policies and one park in Auburn passed a smoke-free recreation policy.  With 123 parks total in the county now smoke-free, 71% of Placer County recreational areas are protected from exposure to secondhand smoke and tobacco litter.

However, just under one-third of the parks, playgrounds, campgrounds, and beaches in the county are still not smoke-free. Lake Tahoe (located on the eastern side of Placer County) receives about 3 million visitors per year and Auburn (the county seat) is known as the Endurance Capitol of the World. Neither of these areas have smoke-free parks, playgrounds, campgrounds, or beaches (with the exception of one park in Auburn, out of the eight parks total in this city).

Additional Resources

Change Lab Solutions, “Smoke-free Parks Webinar”

Come Clean, Big Tobacco

What are Your City’s Outdoor Smoking Policies?

Tobacco Cessation Resources

Placer County Tobacco Cessation Programs

American Lung Association

California’s Smokers Helpline

QuitNet

Smoke-Free (Cessation Programs for Veterans, Women, Teens, Spanish-speakers, and Senior Adults)

UcanQuit2 (Cessation Program for U.S. Service Members)

Tobacco Retail Density and Zoning

The Placer County Tobacco Prevention Program is working on implementing tobacco retail density and zoning policies in Placer County, with the goal to minimize the presence of future tobacco retailers within 1,000 feet of a school and within 500 feet of another tobacco retailer.

Why Does this Matter?

The proximity of tobacco retailers to schools is associated with higher smoking rates and gives the impression that tobacco is easy to obtain.

What’s Currently Happening in Placer?

According to the Healthy Stores for a Healthy Community survey (2016), there are 283 youth per store that sells tobacco products in Placer County. This is significantly higher than the statewide rate of 267 youth per store that sells tobacco products. Furthermore, a survey of 27 Northern California counties (including Placer County) found that almost 23% of high school students use tobacco products. This is significantly higher than the statewide rate of 14% of youth who use tobacco products. In 2016, the Placer County Tobacco Prevention Program conducted a community Public Opinion Survey, and found that 63% of respondents believe that it is easy for youth to access tobacco products in Placer County.

Additionally, the Healthy Stores for a Healthy Community survey (2016) revealed that in Placer County 19% of tobacco retailers near schools displayed tobacco advertising, 77% of tobacco retailers near schools sold Swisher Sweets for less than $1, and 85% of tobacco retailers near schools sold flavored non-cigarette tobacco products.

Currently, 1 jurisdiction in Placer County has a tobacco retail density and zoning policy (Rocklin).

Additional Resources

Licensing, Zoning, and Retailer Density

Matrix of Local Ordinances Restricting Tobacco Retailers near Schools

Stanford California Community Health Assessment Tool

Youth-Related Tobacco Topics

The Placer County Tobacco Prevention Program aims to decrease the use of tobacco among youth and young adults by incorporating youth in tobacco control and providing education about tobacco products to youth, parents/guardians, and teachers. There is still quite a bit of misinformation about vaping products, and the Tobacco Prevention Program hopes to teach youth and young adults that vaping is NOT a safer alternative to traditional combustible cigarettes.

Why Does this Matter?

The latest research found that e-cigarette/vape users are 3 times more likely to use traditional combustible cigarettes within one year, which is especially alarming considering 36% of high school students in Placer County have ever used a vaping device and 14% of high school admit to currently using vaping devices.

Note: This survey (California Healthy Kids Survey 2014-2016) was completed before the introduction of JUUL on the vaping market, which has become so popular with young adults that 1 in 5 youth in the United States report seeing a JUUL used in school.

What’s Currently Happening in Placer?

In 2016, the state of California increased the sale age of tobacco to 21-years-old (with the exception of enlisted military). However, a survey of 27 Northern California counties (including Placer County) found that almost 23% of high school students use tobacco products. This is significantly higher than the statewide rate of 14% of youth who use tobacco products.

The Placer County Tobacco Prevention Program provides presentations to parents and teachers, and includes youth in applicable tobacco-control activities (such as tobacco litter clean-ups). If you would like to receive our monthly youth-related tobacco newsletter or have your organization to receive a presentation on e-cigarettes and other tobacco products used by youth, contact us at awride@placer.ca.gov or 530-889-7161.

Additional Resources

California Youth Advocacy Network

Flavors Hook Kids

Not So Safe

Truth Initiative, “What is JUUL?”  

U.S. Surgeon General’s Report: The Facts on E-Cigarette Use among Youth and Young Adults

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